THE USE OF SIMULATION AND NEW TECHNOLOGIES IN MARKETING CLASSES: NEW CHALLENGES IN THE LEARNING PROCESS

dc.contributor.author	Masouras, Andreas
dc.contributor.author	Sophocleous, Harry Ph.
dc.date.accessioned	2025-05-21T12:56:51Z
dc.date.available	2025-05-21T12:56:51Z
dc.date.issued	2025
dc.identifier.uri	http://hdl.handle.net/11728/12855
dc.description.abstract	This research examines the role of instructors and simulation coordinators in implementing simulations in courses, the division of their responsibilities, the importance of training, and the integration of simulation into the learning process, focusing on assessment, peer review, and the resulting learning outcomes.	en_UK
dc.language.iso	en	en_UK
dc.publisher	AMA International Collegiate Conference	en_UK
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	en_UK
dc.subject	simulation	en_UK
dc.subject	marketing	en_UK
dc.subject	learning process	en_UK
dc.subject	marketing courses	en_UK
dc.title	THE USE OF SIMULATION AND NEW TECHNOLOGIES IN MARKETING CLASSES: NEW CHALLENGES IN THE LEARNING PROCESS	en_UK
dc.type	Other	en_UK

Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/